Leading skincare brands among Gen Z in the U.S. 2024

Published by
D. Petruzzi,
Nov 15, 2024

The results from a survey conducted among Gen Z in the United States show that their favorite skincare brand was CeraVe in 2024, which ranked first with a share of 37 percent. This was followed by the brands The Ordinary and La Roche-Posay, with a share of nine and five percent, respectively.

Leading skincare brands among Gen Z in the United States in 2024

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Release date

October 2024

Region

United States

Survey time period

August 12 to September 23, 2024

Number of respondents

approx. 13,515 in total*

Special properties

female teenagers

Supplementary notes

*The average age of total respondents was 15.8 years.
The share value is based on year-over-year basis points (BPS).

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

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Topics

Gen Z and the beauty market in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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